🔎 Case Studies

How ERC-6551 Will Change Digital Fashion

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May 23, 2023
How ERC-6551 Will Change Digital Fashion

The Naked Collector is the home of the latest news and deepest analyses of Web3 Fashion and Culture. Some call the new ERC-6551 standard the biggest innovation in NFTs. Here’s how it’ll impact NFT-based digital fashion.


This Is the New NFT Playbook for Web2 Brands

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April 20, 2023
This Is the New NFT Playbook for Web2 Brands

Subscribe to a free weekly newsletter or upgrade to paid to receive exclusive access to my archived deep dives on the Fashion/Culture/Luxury NFT markets.


Web3 Landscape One Year Review – Fashion Houses 🏠

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March 30, 2023
Web3 Landscape One Year Review – Fashion Houses 🏠

Subscribe to a free weekly newsletter or upgrade to paid to receive exclusive access to my archived deep dives on the Fashion/Culture/Luxury NFT markets. Hi everyone! I’ve had the fortune of researching Web3 Fashion since 2021 and crypto since 2017. During these years I’ve noticed the benefits but also the dangers of following Web3 news religiously.


Is This the Holy Grail of Web3 Fashion?

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March 20, 2023
Is This the Holy Grail of Web3 Fashion?

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PFP Fashion – The Future of Digital Fashion or an Overhyped Gimmick?

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March 11, 2023
PFP Fashion – The Future of Digital Fashion or an Overhyped Gimmick?

Subscribe to a free weekly newsletter or upgrade to paid to receive exclusive access to my archived deep dives on the Fashion/Culture/Luxury NFT markets.


CASE: Porsche's BIG Mistake

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January 30, 2023
CASE: Porsche's BIG Mistake

The Naked Collector is the home of the latest news and deepest analyses of Web3 Fashion and Culture. It seems everyone and their grandmother has had a take on the recent Porsche collection drop. I’ll go over the biggest mistakes in order to extract the key lessons for the future.


Why Are Brands Choosing Polygon: Separating Fact From Hype on the Hottest Blockchain

January 25, 2023
Why Are Brands Choosing Polygon: Separating Fact From Hype on the Hottest Blockchain

Gain instant access to the #1 newsletter in Fashion NFTs where we go beyond the Web3 headlines. Read by the likes of Coinbase, Adidas, Prada, Admit One, crypto VCs and many more. With y00ts migrating to Polygon, the debut of NFT collections by Nike and


What Happened to RTFKT?

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December 6, 2022
What Happened to RTFKT?

RTFKT is still one of the most competent teams in Web3. They’re pushing the envelope of what’s possible (forging, NFC linking, token-gated drops, new forms of social media experiences and brand partnerships). This doesn’t mean we can’t learn from the mistakes of even the best teams.



The Future of Web3 Fashion — Part 1: AI

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November 7, 2022
The Future of Web3 Fashion — Part 1: AI

A while back I wrote a Twitter thread about the next frontier of Web3 Fashion.


The Missing Piece of Web3 Fashion

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September 20, 2022
The Missing Piece of Web3 Fashion

Fashion Communication Value Everyday is a fashion show and the world is your runway – Coco Chanel What are you wearing today? Whether it’s New Balance 550s or a Channel purse, people choose their tribe by deliberately showing their choices to the world. So why do we choose what we do?


The Evolution of Digital Assets: The Significance of 3D + AR for Fashion Brands and NFTs

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June 21, 2022
The Evolution of Digital Assets: The Significance of 3D + AR for Fashion Brands and NFTs

The continuous development of 3D and AR technologies have some important consequences for the entire NFT ecosystem. I decided to dig a bit deeper into the 3D + AR ecosystems. Here was what I found: 3D + AR = Increasing Demand + Better Conversion The effect of AR + 3D technology has a profound effect on customer demand in the fashion sector. The first tren…


Bull Case for Fashion NFTs (and Why Brands Should Adopt Them)

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May 20, 2022
Bull Case for Fashion NFTs (and Why Brands Should Adopt Them)

The Naked Collector is the home of the latest news and deepest analyses of Web3 Fashion and Culture.