[October] Recap: Web3 Fashion News & Alpha
Web3 Fashion Market Data, world's most expensive skateboards, podcast mentions & more.
NEWS:
9dcc ITERATION-01 physical shirts can now be claimed
9dcc Announces partnership with the Art Blocks Engine
Gmoney mentions The Naked Collector on the Fashion of Web3 podcast [33:00→]:
Azuki launches the world’s most expensive skateboards. The highest bid for these phygital Golden Skateboards was 309 ETH:
Azuki introduces the Physical Backed Token (PBT) token standard for phygital items:
The Fabricant Wholeland journey begins. Registration opens mid-November:
Web3 Accelerator Outlier Ventures to include several Web3 Fashion brands in its inaugural Base Camp Cohort:
Balmain launches on the Ripple blockchain:
ALPHA:
This month’s alpha is categorized into three areas: [GUIDE], [PROFILE], [IDEA] and [UPDATE].
[GUIDE] The Naked Collector Web3 Fashion Market Dashboard
Includes:
Market share
Avg. prices
Buyers vs. sellers
Unique ownership %
Phygitals data
[GUIDE] The Naked Collector Content Hub on Notion
[GUIDE] Segments of Web3 Fashion
[GUIDE] NFT Components
[GUIDE] AI + Generative + Oracle Fashion = Next Frontier of Web3 Fashion
SUMMARY:
CATEGORY: AI Fashion
• Helps create mockups (e.g. DALL-E 2)
• Programs like Nvidia’s NeRF create 3D assets from 2D inputs (photos) in minutes
• Web3 brands like The Fabricant and Web2 brands like Levi's and Zalando have already used AI.
CATEGORY: Generative Fashion
• The Art Blocks engine enables mass customization
• Powerful if combined with a meaningful input (seed) e.g. postal code (Web2) or wallet content (Web3)
CATEGORY: Oracle/Dynamic Fashion
• Shirt changes color based on the result of last night's game or reflects your IRL energy consumption.
• Shirt upgrades based on your carbon offset via e.g. KlimaDAO
[PROFILE] Three Learnings From Valorant’s $30M+ Digital Item Sale
[PROFILE] Phygitals Secondary Trading Insights
RTFKT is a clear leader in the space. It has the most collections (4) and the highest secondary volume. Followed by Azuki.
RTFKT's Clone X Forging SZN 1 launch was most hyped based on secondary volume and average price.
Phygitals from Web3 brands seem to be more popular than those from Web2 brands. D&G only had the fifth-highest volume.
However, volume and price don't tell the whole story as different projects have different strategies: RTFKT = limited time claim, 9dcc= vaulting, Prada = monthly drops Also, the timing of the releases has an effect.
[PROFILE] Unique Ownership by Web3 Fashion Collection (as of Oct. 24th)
Highest: Supergucci (Gucci) = 74%
Median: 54.40%
Average: 52.42%
Lowest: DGFamily Glass Box (D&G) = 16.9%
[PROFILE] OpenSea = ~87% of Web3 Fashion Trading Volume
[PROFILE] Azuki’s New NFC Tag (Powered by KONG Land HaLo Chips)
[IDEA] Reddit NFTs Surprisingly Similar to Fashion NFTs
[UPDATE] Web3 Fashion Database Now Includes Links to NFTs and Blockchains Used
Thank you for staying up to date on all things Web3 Fashion!