[JULY] Recap: Digital Fashion/Culture News & Alpha
NEWS
ALPHA
This month’s alpha is categorized into three areas: [GUIDE], [PROFILE] and [IDEA].
[GUIDE] Tools for creating an NFT project
[GUIDE] New innovative Web3 projects
[GUIDE] NFC Tags in NFTs
At the core of RTFKT’s phygital hoodie is NFC technology (hoodies will be paired with NFTs via NFC technology). Below we looked into the NFC landscape in the context of NFTs.
[PROFILE] Gmoney announces a new phygical fashion brand 9dcc
The Gmoney strategy is pretty genius:
Establish best practices via own projects (Punk=identity, Admit1=membership)
Use these best practices to lead Web2 brands into Web3 (adidas, Prada, etc.) Naturally, his new project 9dcc will serve as a fashion NFT template
[PROFILE] DRAUP – Fashion NFTs’ newest promise
[PROFILE] ERC-4907 – A new NFT standard seeks to develop the NFT rental market
[PROFILE] reNFT – Protocol seeking to unlock NFT rental market
[IDEA] Value flow for PFP/membership NFTs
Since NFT holders don't have a legal right to revenues, they mainly benefit from increased project NFT demand
Value creators can be classified into marketing, utility and exclusivity (and others)
[IDEA] The Startup NFT Collective business model
Builders diversify risk, investors get early-stage access previously unattainable
If one or more startups within a collective succeed, demand for collective NFT grows
While NFT ≠ equity, could act as such (or convertible debt?)
[IDEA] Illustration of Web2 vs. Web3 platform economies
OPINIONS
On why Web2 brands have failed in Web3:
On the potential of Web3 for Web2 brands:
On RTKT’s Success:
On Web2 model vs. Web3 model:
On how to find Web3 natives:
