[RESEARCH REPORT] INTO THE DEEP
Digital Fashion on Chain. The Past Five Years & What Is Coming Next.
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INTO THE DEEP is an investigation by me, The Naked Collector, and The Fabricant into the past of digital fashion and its upcoming trends over the next five years.
Below is a preview of the three key trends set to shape the Digital Fashion market in the next five years.
Click the image to access your free copy of the full report to learn more about the evolution of digital fashion and drivers for mainstream adoption.
👗VIRTUAL WARDROBES
Gen Z, the first internet-native generation that values virtual identity as much as physical identity, is reaching adulthood and gaining purchasing power. For them, appearing as 3D avatars will become a daily social activity. Mobile gaming will continue to rise and NFT-enabled, NFC-chipped fashion items will lead to gamified fashion experiences in real life
🖌 EVERYBODY IS A DESIGNER
Web3 technology, coupled with AI, will empower independent creators, influencers and artists by significantly reducing the barriers to launching a fashion label. As a result, more creators will launch physical collections directly to consumers, pre-financed by the sales of their digital twins.
💡NEW BUSINESS MODELS
The growth of gaming, remote communication and social platforms will open up new business avenues for fashion brands. These include innovative product offers, reaching new demographics, engaging in promotional experiences, expanding distribution channels and improving operations. Digital fashion offers opportunities to expand reach, connect with consumers and achieve higher productivity at lower costs
We are entering the new Fashion frontier. More Creative, Profitable and Sustainable than Ever Before.