Building a Luxury Empire With LVMH
Part 3: Increasing Customer Retention and Marketing to Gen Z
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A Recap
We started out with a deep dive into LVMH’s growth strategies over the years in Part 1. In doing so, we also discovered the biggest problems facing the conglomerate today.
In Part 2, I gave unique ideas on how LVMH can solve 2/4 of the challenges it’ currently facing: 1) Running out of companies to acquire, 2) growing sales without diluting the brand.
In Part 3, I’ll be giving Web3 native solutions for challenges/problems #3: Increased impportance but decreased loyalty of Chinese consumers and #4: Younger consumers require new type of marketing.
Source: The Naked Collector
